Personalized and socially responsible stories are our thing. Combining the arts of documentary filmmaking and journalism, CGM tells the stories of organizations and businesses that make a positive impact in the community. 

Our pieces are built from purposeful footage and compelling interviews, connecting audiences to your story through high quality and artful documentary style video. When the music and frames have faded, what will viewers take away?

Our work has been featured by:


Director, Filmmaker, Editor - Juan Freitez-Mora

Juan is a Venezuelan filmmaker and video journalist, and he is the founder of Community Grassroots Media. He holds degrees in Digital Video and Film production from Washtenaw Community College, Electronic Media and Film from Eastern Michigan University, and a Master's Degree in Organizational Leadership from Siena Heights University. His keen eye for visual storytelling and his passion to explore untold and underreported stories was refined under the mentorship of Terry Bennel, an award-winning editor and director for such companies as the BBC. Taking him across three continents, Juan's work has been featured on a number of national and international publications including PRI's The World, NPR, The Huffington Post and The National Journal. He has worked with international corporations such as BE Aerospace and Silicon Valley's Global Innovation Summit as well as with many national and international human rights and social activist organizations including: Last Mile Health, Phoenix Allies for Community Health, Maricopa Alliance for Shelter and Housing, Mixed Voces, and AaryogyaSeva. Juan's recent work in Phoenix includes shooting and editing corporate documentaries and running CGM, which has produced documentary shorts highlighting myriad social and political issues. He recently produced and directed Salud Sin Papeles : Health Undocumented, his first feature-length documentary. His work on this project awarded him the highly-competitive Artist Research and Development Grant from The Arizona Commission on the Arts in 2016.

Producer, Production manager - Jessica Cvetic

Jessica is the head of operations for CGM. A natural multitasker and an organizer, she makes sure everything is running smoothly. She oversees day-to-day operations from scheduling interviews to producing content. She also initiates, coordinates, supervises and controls matters such as finances, hiring key personnel, and arranging for distribution of our final products. Involved in all phases of CGM filmmaking, Jessica helps to move projects from development through to completion. Originally from the Netherlands, Jessica recently relocated to Phoenix after finishing a degree in Education from Eastern Michigan University and plans to continue her passion for health justice as a physician assistant in the coming years. Passionate about education, humanitarian and social work and a serious go-getter, Jessica has been a natural fit with CGM.